Mutual fund distribution in a lot of smaller cities is generally a gateway to the financial world. This is the most preferable investment option that is introduced to people who are new to the investing world and are considering simplified and guided investment options. However, one will not get long-term wealth in these markets just by doing transactions. It is a result of the regularity, thorough knowledge, and continuous relationship with the clients. Following are ways in which you as a mutual fund distributor can master tier 2 and 3 cities market 1. Understanding the Investor Mindset In tier 2/3 cities, the majority of the investors are making their first move into financial markets. Their investment style is somewhat conservative and based on known factors. They do not react well to complicated and technical jargon. What they desire is simplicity and reassurance. Besides, they take advice from their family and close friends and so trust becomes a very important element. Wit...